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Want to build a world-class brand, and stand out from your competitors? Well then, you’re going to need a brand strategy!

In this episode, Plan2Brand founder and brand strategist Peter Engelhardt answers:

  • Why do small businesses struggle with branding?
  • What are the most important questions small businesses need to ask their target buyers that will help shape their brand?
  • What’s the difference between strategy vs tactics?

Peter answers all these questions and more in this candid interview.

So if you’re struggling to stand out from the crowd and win in your market then this episode is for you. Keep listening!

Listen now.

5 Key Takeaways From This Episode:

    • Why small businesses struggle with branding, and how that causes them to lose sales  
    • 7 steps to creating a strategic brand
    • What a positioning statement is, and how it’s different to a unique selling proposition
    • The most important question small businesses need to ask their target buyers that will help shape their brand
    • What’s the difference between strategy vs tactics?


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                    A-Ha! Quotes from This Episode:

                    They can’t answer the simple question - why someone should buy from them and not their competitor Click To Tweet You’ve got to start thinking strategically, and stop trying tactic after tactic. Click To Tweet Talking about your WHY, the bigger problems in the industry, and the way you’re solving it… that’s when you can write about your thing without selling your thing, and it’ll all lead back to your product or service. Click To Tweet Low prices aren’t a pillar. Click To Tweet A perception… that’s all a brand is. Click To Tweet There are no shortcuts. Click To Tweet Most people talk about their pie, but not the emotional benefit of eating their pie. Click To Tweet

                    Resources Mentioned in This Episode:


                      • Click here to view the full transcript

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