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Wondering how to create a business that is aligned with your values? Meet Jill Stanton and Josh Stanton. 

In this interview, Jill and Josh Stanton from Screw The Nine To Five share one of the hardest and best decisions they’ve ever made – to shut down their $330,000/year membership community after 3.5 years.

We discuss the importance of alignment in life and business, and why as entrepreneurs understanding what we want and then doing things that align with that is the only way to be fulfilled and ensure longevity and success.

Listen in now.

Key Takeaways From This Episode:

  • How to transit from an employee to an entrepreneur
  • What’s the difference between an employee and an entrepreneur?
  • What questions to ask to keep your business to align with your values
  • What is an “incremental upgrade”?
  • What is “passive income” really?
  • How to choose products or services to affiliate with
  • How a new baby can affect your life and business.
  • The difference between mindset and habits
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A-Ha! Quotes from This Episode:

An entrepreneur gets paid through their ability to innovate and think bigger Click To Tweet You need to have space in order to think creatively, and generate for revenue for the business. Click To Tweet Our business changes as our life changes. Click To Tweet Research shows productivity after 25 hours per week plummets Click To Tweet

Resources Mentioned in This Episode:


Click here to view the full transcript

Cindy Pham: You’re thinking about leaving your job taking control of your own destiny and turning your passion and experience into our side hustle or full time business? Well, check out our new corporate Escape Plan PDF guide. Anf: It’s free. And you’ll learn the top 10 challenges for new entrepreneurs and what you can do to overcome them. Just head over to www.foundersconnect.co/escape to grab the free checklist now, Cindy Pham: Welcome to founders Connect podcast. We help lifestyle entrepreneurs to grow their business online and create a happier marriage. Anf: Did you know that approximately 45% of marriages end up in divorce and 65% of all startups fail due to founder conflicts where we’re here to change that Cindy Pham: Each week, we bring you an inspiring guest and practical tips to help you with business relationships and sustainable living. Cindy & Anf Now let the fun begin. I’m Cindy and I’m Anfernee, and we’re from Founders Connect. Anf: Today we have the lovely Josh and Jill Stanton who are the co founders of screw the nine to five and their slice of the internet where they help entrepreneurs to build more attention to their brands, make more money in their business and get more out of their life through simple strategies, how tos, and behind the scenes glimpses into the realities of building a business online. So the first question is how weird are you? alone? One to 10. Jill: 11 is there and like when Mr. And Mrs. weirdo, how many scales was probably like 20 different styles were like the page of weird and 19? Yeah, one time, Josh be a Christmas card. And it said to the weirdo from the weird so yeah, we consider us I was pretty weird. Josh: So.Yeah, we are. The weirdos. Anf: Did you know that about each other when you met? Like, what was the Yeah, Jill: for me? It was like the fact that Josh wanted nothing to do with me. So I was like, okay, so he wants nothing to do with me. Must have. Josh: Yeah, and that was it. Jill: Yeah, that’s, that’s the answer. Josh is game. And then you couldn’t get away. Could you know, I was she couldn’t get away from me. I’m You followed me, actually. Jill: Yeah. Not at all. You know, I was already Josh: so she said she was already moving towhere is this full? Living China? Where did he move back to? When I moved to this country? Australia? My country. My country, not the other way around was up. Anf: So for those listening, where are you originally from? I’m from the Gold Coast. And I’m from Toronto. Toronto, Canada. That’s where we are. You’re in to? Okay, cool. Yeah. Yeah, we have about 10 weeks. So yeah. Anf: Next question. Cindy. Cindy Pham: What’s your favourite quote? Josh: What’s your favorite, go on the spot. Jill: I know, like, I have a few favorites right now. I really love the better it gets, the better it gets. Like, I’m really love that I haven’t asked my screen my phone screen. Oh, that’s just a bunch of notifications. If you could see it, without that they go, the better it gets, the better it gets. That’s my favorite. It’s my like manifesting mantra right now. Josh: That’s like, way out there. For me. I kind of like cycle through parts. There’s always like one main part that I kind of follow along with during a short period of time during a certain period of time. And like, that was one for a while. One that I’m really thinking about right now. Because we’re building out systems and processes in our business. So of course, I’m using right now think about every day is “complexity is the enemy of execution, feeling that flex make it the less you’re likely to execute, Jill: mostly because we have a track record of making things harder. Josh: But I think every every entrepreneur, I know maybe a handful entrepreneurs, we don’t product complicated. And it’s only because it had a lot of experiences where they have complicated things for the past got nothing done, and then realize, Oh, actually, I should be trying to make things simple. That’s one of the things that comes with experience is learning to make business more simple. Anf: I mean, that also comes down to this belief or something. And we’re talking about beliefs in a moment. But for me, it’s been if I’m not doing a ton of stuff, I don’t feel like I’m actually doing the work, Jill: right. Why is me every moment of my life up until like, a month ago. That’s what so what cod equals money is where Yes, yeah, yeah, yeah, it’s trying to break that we’d won. Because, again, like that one types of law, one of the things that we really try and focus on for the nine to five is like helping transition employees into entrepreneurs. And the first stage of that transition is mindset is learning how to adjust from the employee mindset into the entrepreneur mindset. Because the employee mindset is essentially, you know, work hard equals money, you get paid based off of your time spent at work. Whereas an entrepreneur gets paid for their ability to innovate and think, think bigger, think new ideas, save time, all these different factors, it’s got less to do with work hard equals money, if you want to be an entrepreneur, Jill: that’s one that I grew up with hard work equals success it’s been baked into me were my whole 37 years on Earth. So breaking that belief and that habit, and that way of showing up has been one of my biggest challenges. And it was funny, because we just came off the back of like, three back to back, promos analyze the event, and pivoting our business and having a child and all the things and I said to Josh, and our number two, Nicky, the other week, I had nothing to do. And I was like, I don’t know what to do right now, I have nothing to do someone give me something to do. And Josh said to me, like, you’re gonna have to learn how to work through that. Because space is the biggest thing for entrepreneurs, like you don’t have to be doing doing, that’s what an employee will do. That’s not what entrepreneurs where you are doing something like if you’re doing nothing. So that’s like, the tricky part of it is, as an entrepreneur, you need to have space in order to think creatively in order to innovate in order to generate more revenue for the business. And so if you’re working all the time, you don’t have space to think. And then you’re not doing what you need to as the entrepreneur. So having space is working, it’s the same thing Jill: It took me like a day. And then I was like, Oh, I love this new way of life. Josh: But he’s the other thing too, is, I think, like, there’s a spectrum, right. So like, some people, they need to have more that work harder mentality, because some people just don’t even do anything there’s 80% of business is doing. And I think a lot of people are spending less time than what they need to be doing, like, actually the doing work. So I think that’s super important. The second thing for this is very clear. Now, a lot of studies are showing that productivity off at 25 hours plummets, like it goes up, up, up, and then it just drops off like this. And so as far as the doing what goes we’ve now transition to working Monday to Thursday, and we don’t work Friday, Saturday, Sunday. So we’re doing you know, about 30 hours per week right now, because we know after 30 hours of productivity just plummet. So what are we doing in that stage, he’s not gonna be effective Anyway, you don’t really start researching, listens, different ways of working, if you want to be successful, Anf: both like when you first implemented that, adding the third weekend day, so to speak, only one weekend, Jill: it made it really easy because we had a baby. And we don’t have childcare on Fridays. And we intentionally did that, like before we had Chi were like, No, we are going to draw a line in the cement. And it’s going to be like, we start prioritizing our lifestyle now, and like being present for our son. Because if we hadn’t done that we would have been like, on our phone, staying busy, not paying attention to him. That’s not how we want to be as entrepreneurs as parents, just as people. And so we intentionally didn’t get child care. Yeah, for Fridays. And so we were forced to take Friday is now if we’re in a promotion or a launch or something, then, yeah, we’ll probably trade off. And each of us will do a few hours if we have to. But it’s a pretty big value to us to have four day workweek, do you think it was seamless transition? I mean, we fought against it, because it was so unlike us before. Before, that we were pulling all the hours because it becomes you realize, like, when you do say to yourself, I’m not going to work Friday, and then all of a sudden, like, two weeks go by, and then it’s Friday, and you just like, you start doing work, and you realize that work is a habit when I work, it’s just a habit I get into. So breaking that habit, I think it’s a cool thing to do. definitely wasn’t seamless. It took time. And even tomorrow, I have like a thing, schedule an something. And for Joshua selling it for me, it was the only day that on that schedule. So some things. But we’d like to think that at least you know, that’s a benchmark we want to hit. Cindy: It’s good to have that call. And then what to do, and how did you get started. Josh: So we got started screw the nine to five, we actually start as a business. So we first started to get up when Joe was doing social media management for clients in Toronto. And I was like working in a software company. And so we decided that we wanted to have a location independent lifestyle for ourselves. And we were young, we’re still in our 20s at the time. And so we said, okay, what’s the best way we can build a business that’s going to give us location independence, and also like time freedom as well. And so we looked at it differently. We came across the affiliate marketing, which is like, for anyone doesn’t know what that is, essentially, you acting is like a middleman. So, you know, like, someone comes to our website, we recommend a product or service, whatever, they click on that link, go through, make a purchase that product, we take a commission for it, because it’s tracked through that. So we got that up and running. It took us about 10 months before it was full time income for us. And then we hit that point. And we decided to move over to Thailand, which we do over there for about two years. But that was when we started for the non define it was because a lot of people get asked me is, you know, how you doing this, like, how you move it over to Thailand. Right now, we’re asking, do you work or this and it was kind of annoying, it was frustrating, because we were like, writing, these long emails back, giving people ideas on what they could do, and blah, blah, blah. And we’re like, this is really time consuming and no one’s taking action on anything we’re talking about. or underneath boss, we all thought, let’s just start a website where we talk about, you know, this kind of lifestyle, the lifestyle of screw the nine to five, and it just started as a way to say yes, anyway, so just started as a blog essentially, was blogging about a journey where I was like, you know, being location, independent lifestyle, running an online business, you know, doing things differently to like, how full for society kind of works. So, because of that gradually started to get traction, because people really, you know, responded to the messages for the non of five, and then it did eventually send it to a business. That’s everything. Yeah, that’s pretty much Jill: it’s just been, it’s been like a six year process of figuring out what works and what doesn’t, and really getting clear on what we want. Yeah, making morning, our business around that, Josh:you know, like, the fake thing, too, is getting clear to the point where we are living the life that we are trying to preach and present other people coming through our brand. I think that’s like a really important thing, like having that level of self integrity is variable, and also being transparent and saying, speak times where we’re trying to work this stuff out, you know, had pause, being overworked, burnt out, all this kind of stuff, and just being open, transparent about journey of what it takes to have this type of business, not like a business where you’re working 80 hours a week and monitoring your life for the sake of creating profits. It’s more than that. It’s about, you know, having a lifestyle and creating profit as well. The size like profit baby stories in the background. Anf: That’s really interesting how that evolves. And I love the measures of integrity, because I think there’s a lot of people out there that are not really, you know, the fast car pictures and the planes and everything. And you’re like, well, do they really live that way? Or is that more of a thought? I’m not trying to sell to us? And what do they rent out there? Right. Cindy: I think that shows a lot in Instagram, isn’t it? It’s a perfect Yeah, not that what we want to present is the highlight real like r e a, l know the highlight reel, which is that Yeah, I do love them, don’t you? Yeah, yeah, because it is the highlight reel on Instagram. And I’m like, now that this is the highlight reel, or I feel like that’s what people want. They want to be able to know that they’re not totally getting it wrong. And like, not everyone has, like horses and lamb bows and bitches surrounding you know, what we do, I’m calling you bitch, or I think it Anf: was more on that topic. So why are you shutting down? You know, you’ve got more the fan and 30,000 a year membership community? Who you So why have you decided to shut that down after three and a half years. So we’re shutting it down because of the premise who took her before, which is living our message, leaving the message ups for the non to five message essentially transforming unsatisfied employees into successful and fulfilled entre us and so if we’re not acting for not being fulfilled in our lives, you know, living the screw the nine to five message then what are we projecting? Yeah, to our people. And so we looked at it out someone aligned? Yeah, we looked at it. And we’re like, Okay, how are we showing up right now? Is this current lifestyle that we’re living? Is this what we want to project through our message? Is this like the purpose of screw the nine to five the way that we’re currently doing right now? And yes, this was no. And we actually said to ourselves, you know, what, then would be the thing that would be most projecting the messages for the nine to five. And one of the things that came up was always having a choice to change something if you’re not likely, if you’re not feeling it, not being afraid to make that choice. Jill: And I think we just really got clear on what we wanted moving forward. Like we had a kid we didn’t want a business where we have to be online at a certain time for live calls, where our business hinges on us answering questions inside of Facebook wasn’t what we wanted anymore. Like for the three and a half years, we had it, it was so great, right? We loved it. And then it just started changing as our life started changing. And we realized like we wanted a much more simplified business and we were starting to feel like a bit off on the fact that we were helping people build their business while it felt like ours was suffering and that just wasn’t good enough for us anymore. And it came off the back of asking ourselves a lot of questions like why do we feel like everything sucks right now? And like how can we make this feel better? And what do we really want? Like how do we want to make money? What do we like doing? How do we want to show up how do we want to serve what are we trying to accomplish? Are we just going to keep doing what we’re doing because it makes money like that’s a job that’s not all business I mean, that’s like showing up because you have to we quit jobs eons ago to not have to do that there’s no effing chance we’re showing up and running a business and one that we have control over and not going to bat for what we want for life once we got clear on that that decision was so easy quote unquote easy it was really effing hard actually I was really scared I for one would hate us but other than that it was really easy Josh: yeah it’s funny you said I really feel but do you think it’s attracting are that we’re seeing a lot of online does get themselves into is they’ll bring like the same habits from like the work hard equals money habits into their business and at first they saw their business like oh, this is great like I work from home and you know, got like five clients and you know, it’s like this is great it’s fantastic then all sudden like those spot clients like Chinese 10 and then the time is absorbed and there may be like working more hours now and have essentially replaced one job for Nava. But now they will have to do other things. Everything about bookkeeping accounting, they’re going to think about marketing bigger, think about like, customer support, there’s all these other factors coming in. So you know, like, on the one hand, you’re like, when they first get started, people really excited for it. And then it just turns into a monster and solely because they’re bringing the same habits from their employee Time, time as employee into the business. And that’s like the part that takes a while for people to evolve. And it’s even for us like this is like a lifelong journey to evolve into a better and a better entrepreneur, essentially, because you know, who we are now as entrepreneurs is better than we were, say, five years ago. Bye bye. For now. We’ll have different beliefs all together. And you know, as always, we just keep working on ourselves. Keep trying to improve ourselves every single day just a little bit, then I know our future is going to be even better and better. Cindy PHam: Oh, would you recently shared a post on Instagram about increment upgrade? Oh, yeah, full concept. Can you tell us a bit more about that Narator: you are listening to the founders Connect podcast, helping lifestyle entrepreneurs to grow their business online and create a happier marriage now back to the show. Jill: Yeah, so I learned that from another Ozzy Denise Duffield Thomas and I was reading her book locally say Aussie spent a year in Australia. We still call salesy. I should say Ozzy Nicholas. I didn’t say obviously should be left that was I even saying, Oh, yeah, so Denise stuff. Go Thomas. I was reading her book get rich, Lucky Bitch. And she talks about the power of incremental upgrades. So so many people say, like, this is where I’m at. And this is where I want to be. But they can’t figure out how to get there when they’re here at the moment. And her whole philosophy is like, focus on incremental upgrades up level, your baseline of what you’re comfortable with, and like, the level of lifestyle or quality of lifestyle you want, and incrementally upgrade the things that make you feel for so that you’re upgrading your life style and the stuff well, what is it like the lifestyle, your beliefs, how you show up what you appreciate all these different things, you’re constantly upgrading. So it’s not just like one or so we all do it once I’m rich, it’s like know, all all consciously do many upgrades now, so that I continuously up level who I am. So so that’s like, for example, like you identify the little things in your life that they can feel more than welcome to say one that’s really interesting. Now, this is my one. No, okay, this is ridiculous. Josh: So say one. And the interesting part about this is like, they’re really simple. So for example, we had a garbage bag that was like, sensitive in Yeah, but it broke, right. And anyway, we were just using this like sense of in and we’re like lifting up the thing on the tab on the top of the garbage every time we were like, why are we doing this? Why don’t we like having to touch this disgusting been every time it doesn’t even work anymore why we keep it this been? Let’s just buy a new been. And so we just like went on like walmart.ca. And I found like a really good bin. And so now we have a really good been that works a lot better. Jill: And so as an incremental so I can literally or like I hated our fireplace tiles. So I upgraded those like just random things. But looking at it every day. I was like, I ate that thing. And it’s in our office. So that was such an easy win. Or I started doing keto meal delivery versus cooking every day. Because I was like shit. Other things to do. Like having a cook all the time makes me feel like I’m not doing as well as I want to be doing. So it was like a the same price with so much more convenience and way taste your food that was an incremental upgrade that I appreciate in such a big way. So now all our meals are done for us. I don’t ever have to think about that. Or like, my, my eyelashes, my nails, like all those sorts of things. Just think, yeah, it looks so pretty. Just things that make me feel wealthier, make me feel better. Because if you are in the zone that you feel good, you will perpetuate that you will find that out and attract. Josh: So the legitimate. Like there’s a reason why the word incremental is there because it’s not like don’t upgrade to a point where you’re like, Oh, I just bought a Tesla even though I can’t afford it. Yeah, I mean, it’s like what I like small, incremental upgrades that aren’t going to like destroy you. But it’s going to make you feel like slightly better. That’s a great Huh, what are you gonna upgrade upgraded? Oh, okay, upgrade my pot. Now, let’s see, Anf: what’s your definition of passive income people get caught up on this. And what’s been your experience of making passive income online? Josh: Like I was reading through someone else’s definition the other day, and it was there was a like, a version of passive income is like, when you have a service business or a coaching business, whatever, I don’t think that’s fully passive. I think there’s like a spectrum of passive income where like right down, say like Vicens, maybe you have like, you know, one on one coaching. But it’s hard for me to even like I didn’t want to call a passive income spectrum, just an income spectrum. So down this end is like one on one, which is, you know, time for dollars, zero percent passive, passive, and then the spectrum saw some changes to move here. So maybe you have like, online courses, which is slightly more scalable. And then, you know, what’s like, in the middle, would you say, well, for us, like affiliate marketing is really like, as we get to do it once create one thing, and it generates income over and over and over again. So then, like affiliate marketing is, you know, down the side of the spectrum. But if you combine that with like a traffic source, which is 100% passive, so for example, traffic from Google, which is, you know, you’re not trying to get that traffic, you know, simply running ads or managing that or whatever, it’s just every month, because you’re ranking on page one, you’re just getting a certain amount of traffic that leads to sales that’s fully passive, in my opinion, like all the way down this end of the spectrum, if you’re asking the question of like, what’s bold, passive income, I would say, we are not having to do anything in order to generate that money. Yeah, like for affiliate marketing, obviously, you’re writing your reviews, or you’re writing the posts, you’re shooting the content, right? But that’s kind of where that whereas if you have coaching or courses, or a membership site, or whatever services, there’s customer support, there’s fulfillment, there’s deliverables. There’s all of these things, plus marketing, plus all the things that go into running a business in general. So for us, affiliate marketing just works so much better, because the fulfillment side is just next you zero fulfillment, which and you have no customer support. So you just get to focus on creating content, serving the people you want to serve, creating impact and making bank marketing. Cindy Pham: So for the affiliate marketing, how do you know what to choose to deal with, or affiliate with? Josh: Yeah, so it depends on what type of affiliate marketing you doing. We’re doing three types of marketable three strategies, essentially using affiliate marketing. The first strategy is quite simple, which is like product reviews. So we’re in like a space where we could talk about business related tools, marketing related tools, money, money, doesn’t finance things. And so there’s products that that we can promote that product Firstly, has to have an affiliate program, that’s number one thing, because if they don’t have an affiliate program, you can’t actually get commissions for it. So that’s the first step. Second step is we look to see if people are searching on Google for that particular product name. So say, like, a well known product in our space is called lead pages, which is if you guys are literally using zoom right now, right. So zoom is like zoom meetings, for example. So they have an affiliate program crazy shit, right? That should work on it, they should, they should work on going to I use a tool for a dress. Yeah, and they have a key, but Explorer, we, they had traps or run a search for zoom, or zoom meetings, whatever, on the keyword Explorer, and it’ll bring up anything, I can choose to bring up all keywords that have the word zoom, zoom meetings, zoom webinar involved in it. And that way, I can see how much search volume there is on a monthly basis around keywords related to zoom to meetings, zoom webinar, whatever it is. So that’s the next step from that is pretty simple. It’s like, you know, I want to like actually get the product and use the product so I can actually provide a good quality review that’s most important for me, I’d rather be truthful and honest in our views than just promote everything and say everything is great, the lose trust them, right Jill: trust is the currency of affiliate marketing. Yeah, say, Justin. Josh: Yeah, so review, this is one. The second layer we do is we try and look for people who have like courses or software or whatever. And we do like short term promotions with them usually offload back of a webinar. So we’ll run like some promotion in the lead up to it, and then get people on a webinar and then they’ll sell back the webinar. And then the third way is through larger, we don’t do this very often look twice a year larger promotions, and these are like JV top joint venture top promotions, where there’s a lot of different people involved, and then launching a product and we’ll get involved in that those are three ways Jill: the real key that we look for, at least especially in the case of like JV webinars is they need to have their stuff dial in. But yeah, right. Like, we’re not promoting someone who’s like, I’m going to launch my first course, I don’t know what my refund rate is, or like what my onboarding is, or what results I get people like we’re looking for people who really have a proven track record and have a solid team and their stuff is really dialed in. So we know that it worth coming on board and actually introducing our audience to it. Because the last thing we want to do is again, like bastardized that trust like I’m not going to send people to a free serious that’s really shallow and like thin on the content or doesn’t have a strong sales system off the back of it doesn’t have a strong support customer support system. You know, like you’d look for certain things that allow you to serve your audience in a better way by connecting them with cool entrepreneurs who have their systems dialed in. Mm hmm. Anf: Yeah. So I sort of knowledge that you guys have just gone through BB D, or James’s campaign. So that’s really awesome. Because I also know that you guys went through his program. And that’s key, right? Like, if you don’t know the product, hard to be authentic about selling it short. Jill: And we’re going through with our bonus group again. Yeah, so we’re going through week by week so that they’re implementing it as well. Anyways, yeah, I just get lit up by that because we’re like, why don’t we get together? Josh: I think like a sense, my most important thing is that I’m open, honest and transparent. Yeah, with this kind of stuff. Because the last thing we need is a whole bunch of people putting out fake reviews on the Internet is enough of that. Yeah, I was gonna say, I’m sure there’s fun to you. Cindy: Okay, so what’s the moment when you knew your partner, Josh, was the one and you wanted to be for life? Jill: Yeah.What was the moment you looked into my crystal blue eyes? Josh: Can we give it back to talk about business us to answer until Yes, Josh: it was we finish. So I met Joe in Toronto, and we hung up where interval tells me there for two weeks or so. And on the last night, we like went out that night. We said the hotel that not and then the next day, Joe dropped me off at the airport. And I remember like, you know, getting out and, and we were just kind of, like, at that stage were like, yeah, we don’t keep in touch with Scott. You know, like, maybe we’ll keep in touch and like doing these, but I’ll do is like, so walking towards the airport. And then I hear Josh and I’m like, I forget facing the God and so she got out of the cars. Just wanted to comment and give you one last kiss. Goodbye. Oh, Jill: that’s when you knew you wanted to marry me? Josh: Wow. That’s like a different story. Marry? Oh, you said when that was when a new life like that’s tough one. Because I feel like you have questions, man. Come on. I feel like there’s like, and I’d be lying. If I said, you know, there’s like this one standout moment. There’s like, multiple moments when you’re getting to know someone where you’re like, Oh, this is just really, you know, that was one of the moments that initially started that process of realizing she’s the one you know, and then then you see more of those to make sure this chicken crazy adding up until you get to a point where you lie. Yeah, this is definitely what about you? What do you say? like one of those big Jill: for sure. At the cottage on the sky was orange. Oh, so we were at the cottage together. Really. It was such a moment for me. And there was this huge storm and then all of a sudden it just like there was a break in the clouds. And it was at sunset and the whole sky was like fire orange. And we’re just having a mile a sexy moment together. And like, my neighbor was playing like Billie Holiday. It was just such a like movie scene. And I was like, Oh, I’m fine. But I remember thinking like, this is so different. Why is this fool meeting? Like, why does he live in China? Why is he being in a few days? Like, why did I have to meet him right now? That was definitely a moment. Another why himself with these like, sexy moments. I wish there was another one was in Vegas when we met back up before I moved to Australia, because we kept up on Skype. And we were like, let’s hang out again, like, how can we do that? You live in China. I live in Toronto. And I was like, in the middle of China and Toronto. And I was like, Huh, Vegas. is not in the middle. But five hours for me. 13 for Josh middle enough. didn’t know it at the time. It was one of those moments where I was like, I hands down. Anf: So cool. Yeah, I’m glad you brought that up. Because this is the thing with no matter. We meeting a lot of nomads. And it’s kind of like this question of is it even possible to date as nomads because you kind of hit it off somewhere on an island. And then it’s like, you go away for the next year, you know, yeah, I think I said to Jill at the start. I said, like, I want to travel. Like, I want to continue to, like live in different countries and stuff. And I was like a question I asked. I say, Do you want the same thing? And she was like, Yeah, I definitely want that. And so I think that’s like a good question. asked someone otherwise, like, if you do you want to be nomadic, and that other person doesn’t want to be, you’ll be the one dragging them around. And then they get it eventually, where you’re like, one person said, I don’t want to move anymore, and the other person’s life, but we had this combo. Yeah, and sometimes the stuff to people are fully honest, when they saw relationships, like, they’ll just say whatever they need, like, of course, I was definitely not with us. There was some motivation. So what’s been like the biggest challenge for you guys, we’ve tried to run and build that business and maintain a great relationship at the same time. It’s a good question, please. Hi. I’m going to say, Oh, yeah, communication. Yeah, that’s exactly what I was gonna say it as well, I think, I don’t know if you agree on this one. But I think I probably not. But I think the main thing is, if you want that other person to be a certain way, you have to be that way first. So instead of trying to, like change the other person, just change yourself and focus on improving yourself. And then that person will change as a result of that. For me, I think it’s also patience is a big thing, right? Like when you’re working together, living together, running your life together. So much is intertwined. It’s so easy to get on each other’s nerves. When you’re together, 24 seven, right? You’re running a business together, you’re doing things together. But patience is what will allow that person to have space to like, be who they want to be. And like, just loving them, no matter what you know, and if you can’t love them, no matter what, then having that conversation be like, I’m really coming up against some resistance here that I need to either talk through solve, or like, we need to figure out what our future Josh: Yeah, I think it’s always good to kind of recalibrate and say, like, Look, here’s what I’m doing. If you’re feeling like you’re the one who is progressing more than the other person in the relationship, I think it’s important to communicate that and say, like, you know, I’m working on myself trying to progress in this area. But I feel like you’re not doing the same thing. I feel like you’re just kind of happy, you know, staying in the current situation in right now, you don’t want to keep growing, I think it’s important to have those conversations because ultimately, you want to stay alive. But the other way stay aligned, is if you guys are moving in the same direction at the same speed. Because if you’re not, if one person is going slower than the yellow, it’s always going to feel a bit of resentment will show up or worst case scenario is you going in different directions I don’t think we’ve ever going in different directions. There’s definitely been times where like Jill spec been speeding up a bit more as far as previous often happened, and vice versa. But also really, we’re constantly trying to stay aligned with the direction we’re moving in. Jill: And we have really honest comvos, even if they’re hard. But that’s the only way to really get an A plus plus relationship has to have the heart compost. Yeah, exactly. Love, hard conversation to have. So cause that’s my bike and be stronger. Yeah, Narrator:you are listening to the founders Connect podcast, helping lifestyle entrepreneurs to grow their business online and create a happier marriage. Now, back to the show. Cindy Pham: That was the best tip of building sexual intimacy? Jill: Now he goes, Oh, like, it always makes it funnier. I think like, obviously, what is his trust, like, sex is like, super emotional. And I think it’s super important. Any time where, like, our sex life is going up or down. It’s usually coincided with, like, power feeling about each other at the time. And so I like if I’m, like, frustrated, or whatever, in business, or in my life, essentially, then that’s going to affect how I show up, you know, sex life, and probably bus bus. If you’re feeling just, like, kind of off or whatever. Like, it’s more about, like, trying to create balance in your life. So then you actually, like, feel good. And when you feel good, I think sex is just an indicator of you feeling good, and how good you feel at that time. That’s a good one. Anf: Yeah, that’s a really good one. Because we’ve had these kind of conversation and it’s about personal identity as well, like, right? So if I’m not feeling like, okay, I just want I just bare my soul here. But I will, you know, like, I’ve been gaining a lot of weight because of the stress of building a business. And then I don’t feel like I’m that guy, when we were dating the same sort of physical guy, right, that impacted how I show up, you know, sexual life because I’m like, I don’t feel like I’m that guy anymore. I’m not attractive, you know? And then this is probably something weird that a guy’s talking about this stuff. But that’s reality. Jill: That’s okay. Sure, you’re sure. You know, I mean, one of the best books I’ve ever read, for just allowing yourself to move through the fields we all get when putting ourselves while the outside of our comfort zone, aka building a business is a book called breaking the habit of being yourself by Dr. Joe dispenser, because he really helps you identify where you’re like I am unattractive. Because I’m stressed out because of gain weight. Because I’m stressed out because I’m building a business. But like that is all just stories or beliefs that were holding. And there’s so many better beliefs or stories we could tell ourselves if we just had the tools to be able to self regulate our thoughts and switch them up when we do find ourselves in that mode of thinking. And I find or I have found, I mean, I’m on my third round of listening to it, because I love it so much. I listened to it on all my morning workouts. Side note, never in my life, did I ever think I would listen to a book on neuroscience while working out like, WTF love it would you work out Oh, a book on neuroscience. It really gets me jacked. But it’s given me the tools to consciously create the beliefs I actually want to have in the stories I want to tell myself about my own personal experience in our relationships, and our business and all the things and so when you have those tools in your life, I feel like you’d become unstoppable because you just mix all those things that you’re telling yourself and that allows you to create this like best version of yourself. Josh: Think diet and exercise helps as well. You just have more energy as I said, I just think it’s just coincides with how you feel. Yeah. So if you’re really good at making yourself feel good, whether that be through like, you know, doing external things like improving your diet and exercising more often, or you do a lot of inner work through books like breaking the habit of being yourself. As soon as you start feeling better about yourself you’re on is what you’re saying before, as soon as you feel better about yourself. Maybe that’s the aphrodisiac that we all just need to think about is is making yourself feel good Anf: well soon that flows on to how you appear and shop for your team and your business and for your clients know that to everything. Yeah, totally God. Cindy: So what activities and common interests have you developed to bring you closer together? Josh: activities a baby was having a baby so his account I just funny. Yeah, like, So Joe. I feel like this is done. changed. I was president she hate hate against New is going to be games. Jill: I just played two games the other day. Josh: And I’m the opposite. Like, I love sports. I love playing games. I really enjoy. And I think over the years, I’ve managed to break it down and open you up. Because Yeah, we were sad. And I taught you how to play chess. Yeah, like I possibly quite enjoyed it. Yeah, no. play Scrabble. Yeah. So I think like, I could see us doing more of that. But the main activities travel has really say like, our answers make a sound like 74. There is. Oh, man. Yeah. Hey, there’s nothing wrong with playing games. Anf: Talk about a third member of the family now. So how’s Chi change you as human beings, and it gets your view of the world or the view of life and business? I know you mentioned here, you can change the model based on that he was heart smile. Three words. Three words. Be how you changed. So slow down. So I don’t know how to put that into one word slow. You made me slow down. Yeah, I don’t know a better way to describe it. I feel like my heart smiles like hey, just lit up my life. And again, to quote to me stuff. Little Thomas. She said, babies bring abundance. And that always stuck with me. And I was like, What does she mean by that? And then he got here. And I was like, I get it to me. So abundant, joyful and calmer. Yeah, mom would be patience. Definitely. Another one would be presence. Yes, I feel like I can be will present. Now. I can put down my phone or my laptop or whatever. Just sit and hang out and do what babies do. Which is not really that much for still interesting. The reason we put our laptop down is if we don’t hit smashes all the key so yeah, and then the one I would say he’s made a lot more efficient. prior to having him we were just working a lot for the sake of working blue. I like actually efficient we were just doing a lot of stuff for is now it’s like, you know, we brought a con a third Friday, Saturday, Sunday, we submit our son. And so you know, Monday to Thursday, more efficient you today today and yesterday. super efficient. What we did. And that’s only getting better and better as he gets older. Oh, Cindy: wow. Sounds good, isn’t it? Yeah, I know you want to have a baby that case for. Thanks, guys. Anf: A couple more questions to wrap up. Now, let’s talk a bit about money mindset.Because I didn’t want it to be one for entrepreneurs send over some Did you always have the same values of views on money? And how do you approach that in your relationship? Josh: it’s evolved? Jill: Yeah, definitely. I was much more frivolous with money. When I came into this relationship. I was a bartender. So I always have like, lots of cash on me. And so I just my favorite thing to do was spend money on going out for dinner and drinks, drop hundreds of dollars and be like, Who cares? And then we started a business together and started pulling their money. And I became much more responsible over time. Josh: You know, I think there’s like a short I’ve been talking about this a lot recently. But I think there’s a difference between like, say, money mindset that a lot of people talk about, and then like spending habits. When I think of money mindset. Now, I just think like, do you have an abundance mentality? Like, do you think abundantly? Do you feel like that you can always make money if you need to? I think that’s to me with the definition of money mindset. And then I think a lot of people try and combine bad spending habits with thinking I’m going to spend lots of money because that makes me feel abundant. But I’m like, No, this is us a bad habit. So I think you can feel abundant without like constantly spending all of your money or time I think that’s just a bad spending habit. So I just wanted to like, clear that up. But there’s definitely been an evolution because both of us come from you more white collar than I am. But I’m definitely a blue collar background. My dad worked three jobs. Mom was like a librarian. five kids never took a vacation randomly went out for dinner, or do anything, basically. And if you get it with like, says, like, it was like, says, Love. Oh, yeah, she results are we good? Moving from there to a completely different mindset, much more abundant mindset. Whereas, you know, back then it was like, money doesn’t grow on trees. Like, no, you can’t have a Magnum, you have to have a powder puff instead, if not really one of the backups but it was like, not mentality to being like, no, like, I can have the magnum phone, I can make lots of money, I am able to do that. I think one aspect to growing up astray on if you guys noticed this, but there’s the tall poppy syndrome mentality, which is like it’s bad to be wealthy, or it’s bad to have lots of money, because it means you screwed someone over in order to get that money and took me a long time to get over that does a very limiting belief that I think a lot of Australians holiday just Australians, because a lot of different people in different countries have the same thing. I was talking to my friend down in the States. And he was telling me about the analogy that he grew up with, which is like the crabs in the bucket analogy, which is like, apparently, if you have crabs in the bucket, you don’t have to put a lid on the bucket, because the other Crabs as one tries to pull out the other crowd support down. So like, I realized that this is more of a global kind of thing. But I think it’s much more ingrained in Australian culture than anywhere else. Where do we go? Cindy Pham: Yeah, that is great. Cool. So what are some of the belief business owners need to adopt to order to hit the first 100 k Jill: one thing? I think for sure, I believe you absolutely have to have a set your success is inevitable. If not, you’re going to sabotage yourself so many different ways you believe that your success is inevitable, you will always take these intentional actions that lead you down that path towards that first hundred K. Josh: Yeah, I think another one you have to get clear on is that business is simple business is easy, because I think at the stop when people get started in business, they think that it’s going to be this really complicated thing. And so they are complicated, and they get nothing done. And so that business doesn’t succeed. So if you want to cross that hundred K, you have to have a really simple business in order to get there and realize that it’s not difficult. It’s meant to be simple. And it could be as easy as build an audience someone what they want. That’s it. Two steps, right? Like, obviously, there’s more steps and often those but it’s that simple. build an audience sell them what they want. Yeah, the one you said before, I think is if you can grind this belief in to you as an entrepreneur moving forward, the better it gets, the better against that, the better it gets better it gets I think that’s very important. Because generally what happens is, someone will get started and they’ll start making money and then they’ll start subconsciously telling themselves like, oh, man, Wednesday other shoe gonna drop, you know, like, it is like, this is too easy. This is too easy, it’s all going to collapse. And I’m gonna go back to how it was before. So if you can adopt a mentality of the better it gets better it gets as opposed to, when’s the other shoe gonna drop? That’s going to help a lot. Yeah, that’s Anf: such a good one. Because I sort of coming up in my cultural background it’s like it resonates in the sense that I feel a sense of guilt even it’s like I just made you know 100 bucks from an affiliate site like I feel like I haven’t actually done anything to earn that is yeah thing and you go Oh, shit, Jill: I’m reading that book breaking the habit of being yourself because he talks a lot about the feelings of guilt and what it does to just your system in general it’s just so key because most people don’t even realize that they carry the feelings of guilt it’s just their go to nature yeah but that just repels all the good shit that you want to attract in your life Josh: quick question to you when you feel guilty relay that back to a time I’m in your life with someone else made you feel guilty? Not in that moment, but now I have done a process like that before. So that’s a good question. And I have Yeah, what’s coming to my mind is walking out like I went on a date with one of my ex girlfriends and my mom was like, where you guys going? Why did you stay home? Why are you going to do now blowing money and dinner you know what’s the point of that Jill: money doesn’t grow on trees. yeah so I always have money is finite, right? That’s probably another belief people have to have to hit their first hundred K is that money is internet money has consciousness Yeah. Like if you can we mostly people who succeed really quickly succeeded because it had these amazing abundant mentalities and you know some people got lucky in life where where they grew up in a family where the parents like taught them how to feel abundant how to think abundantly and so for them when they go to stop business all of a sudden you see these people go from like nothing to like a million dollars you know we didn’t find this abundance yeah that sounds about they go from like nothing to a billion dollars like so quickly and then it’s like well this is an abundance mindset yeah so once he adult that like that, I think that’s like the only way definitely know that Yeah, yeah. Working on Anf: Yeah, so I’m just going to before the last question seems waiting for that question. So I’m observing a dynamic Twitter to you and to me it’s like you have to describe you So Josh is like the scientist and then Jill is like an artist. like the oddest but when you talk is it interesting things I’m listening to you feeling through this interview here? And I’m like, okay, actually, you guys are very present to this I don’t know it’s law of attraction. You talk about ga springs are you really in this mindset world? And I James when was a huge proponent of this business kind of switched at some point he went to know very technical YouTube marketing to then it was like, I’m talking about all his Woohoo, stuff. Yeah. So we always like that well for you, or is this is when did you get to that point recently? Last? Yeah, interesting. is the way for sure. As we started, things started feeling off for us, probably this time last year, we just couldn’t put our finger on it. We just thought were stressed because we’re about to have a baby blame it on that guy. But what we realized was we were just on aligned. And so it’s been about a 12 month process of getting clear on like, how do we want to think, how do we want to feel? Who do we want to be and like learning the strategies to be able to implement that and develop that as your way of being and it’s for me, mostly, I would say, hands down easily. The last three months has been my most transformative mindset energy showing up for identity a consumer Yeah, yeah, but before that, absolutely. Scientists are very much like the scenes in front of the scenes are like if you were to think about us before how we split our boy. Yes, very much like Josh is the tech guy and Jill’s the one who’s like, yeah, yeah, now would actually just like being the face. Yeah. Like we realized, if you want run a business. And we’re cosi are all since see cars. So step into that. So if you’re not stepping into that visionary role, right now, then you go to really start focusing on that. And it was interesting about the reason why I feel like we fully adopted it in the last 12 months. Because prior to that, like, we, I felt the same way. I was like, this is all just kind of word like, you know, like, I need to see it to believe it, and all this kind of stuff. And I feel like the thing that actually helped us cross that divide was logic. It was science. And it started by reading that book, breaking the habit of being yourself going to be because products that like I tried to adopt, like this faith based mentality around like, law of attraction, and, you know, like crystal healing and all this kind of stuff, but I just couldn’t, I just kept coming back to a baseline of being like, I just don’t know if I believe it. And that’s fair, because I think it’s good. Like Dr. Joe who wrote that book, he says that science is the contemporary language of mysticism, right, it’s like, it’s the thing that explains mysticism is the thing that demystified has all of these questions that we have, and I think that’s nothing wrong with that. And so if you’re seeing that, and I felt bad, I felt like there was something wrong with me that I just couldn’t have faith to just believe these things because someone told me but maybe not, it’s actually a strength, maybe it’s a strength that you can actually search for the answers. And you can actually demystify and then once you do demystify it through science and understanding of it on a more logical level then, it really absorbed in and that’s where I’m at right now. I’m really understanding exactly, you know, how my brain works, how my body works, how everything works, as far as like energy, and everything like that goes for more of a scientific basis than anything. Yeah, and I would love I would love to talk more about this kind of stuff. I think this is such an interesting conversation to have. And I could sit there for the next two hours and talk about it, but we’ve got a baby, so eventually he’s gonna ruin the party. right, so last question. Cindy: So after was said and done, what do you want to be remembered for? Josh: I want to be remembered for living the way that everyone else wants to live, but they don’t have the guts or they’re too afraid to make that decision. I think if there’s anything that I could do is I could live a certain way to inspire others to realize that, hey, it’s okay. It’s okay to close down to $300,000 memberships Okay, to quit your job is, you know, there’s other things you can do in life. It’s kind of go for like, it’s okay to go for what you want. There’s nothing wrong with that. And I actually think if more of us were doing that, if the whole planet was actually like aligning themselves what they really wanted to do, we would progress much faster. The world would be such a better place, you know, like people so the things that bring down society is scarcity was a for over scarcity, whatever resources all this kind of stuff. If the whole world quote abundantly man, we’d be out in the stores. By now we don’t have mentalities like Elon Musk, who’s just like automatic, give everyone a multi planetary species, you know, we’d have a completely different mentality, we treat each other so much better. And I think if I could just leave that way, and without having to force someone else do it, because I saw the way to do it as well. But just live that way to just show them like, example, this is possible, you can be this way if you want to, I think that’s a good way to look a lot. Jill: I’m pretty much right up there with what Josh is saying. I want to be the person who not that people need permission to do what they want to do in their life. But if they feel like they do, I want to be the one who’s like, here’s the permission you don’t need. But like, if you need that cheerleader in your corner, like I’m here, bro. I’m telling you can go for it. Yeah, give me the permission. They need to go on what they want. And I’ve been trying to have this conversation more like when people come to me, and they’re like, things aren’t working, or like, my business feels heavy. And like, What do you want? Right? Such a simple question, but it carry so much weight. Oh, yeah. Because not everyone wants to answer it. Because once you’ve answered, what do I actually want, right? Then you have to actually go ahead and either decide, okay, I’m going to stay where I am, and not go after what I want. I’m just going to play it safe. Or now that I have this clarity. And I know what I want, I’m going to go for it unapologetically. You know what I mean? I’m just going to say like, kit, this is exactly what I want. I’m not afraid of what people are going to say. Or if they may judge me or what may happen. Because what do I have to lose? Right? Like, okay, cool. You may stumble along the way you’re learning along that process. You may piss a few people off. Okay, cool. Now you’re learning who matters. You know what I mean? Like, when it all boils down to it, you really have nothing to lose by going after what you want it and I would love to be the person who encourages or empowers people to know that they have all the permission they need to actually do it. Anf: amazing. Yes? Well, I can see definitely the alignment between the two, you know, just for our listeners, you guys have a free course affiliate marketing supply that we can we use, go to our website, screw the nine to five.com numbers, that’s value there. I don’t know how long that’s going to be available for because we are looking to adjust that opt in there. You do have to opt in in order to get this free. It’s free. Nothing to sell. Just Mad value Yeah, we just put it there. Because I just think it’s an easy way for someone if they’re just looking to create a little bit of passive income, just to kind of get the party started, get things going. I think it’s like one of the best ways of doing it. And that’s going to be evaluating that course. Anf: Awesome. And well, I’m we are students of the night I traffic. And we’ve been doing that and implementing that. So we’re going to screw fruit. And so we love what’s happening in there, and just how transparent you guys are. So I wanted to acknowledge you for the journey that you’re on. And just how you showing up in the world because you are making a difference. Yes, you are. I’m pretty sure that Josh: and appreciate you guys to and you guys have some really fantastic questions as well, which I cannot say about every podcast I go on. But I really enjoyed these questions today. The goal was to make Josh sweat. So I think Jill: my parents were in the other room. I was like, Anf: Alright guys, so hit subscribe, and share and make sure you check out skewed a nine to five.com. We’ll see you guys you’re saying Okey dokey. That was our conversation with Joe and Josh Stanton from scooter. nine to five. Cindy, what was your main takeaway? Oh, I’ve taken away at quite a few things. But I think the main and the most important thing is mindset. Anf: What do you mean by that? What was the lesson from them? Cindy: So mindset is basically when you have an abundant mindset, then everything will flow abundantly. And if you don’t have that, then you all find that your mindset of struggle will always hold you back. Anf: So has that changed for you recently? Or why’s that to me? You’ve always been that person. Whereas like, you know, I’ve never worked a day in my life. It’s always been when always enjoyed it, and whatever it is. So has it changed recently? Like, what’s the experience, Cindy: I’ve always had that mindset but because of the experience that I felt that I haven’t got, I’m not the expert or have experienced in that area I to slit the person that had the experience in the lead me and by following that, I felt that I wasn’t back into my original mindset of what you just mentioned. Anf: Okay, so what are we gonna do about it. Cindy: So basically, we just have to work together to bike our mindsets and have a joint mindset of abundance. Anf: Love it. So the thing that was standing out to me right now actually happened off the The interview was all gone. Because just you’re being the amazing people, they are kind of impromptu coaching conversation and just shared something that they’ve been really working on, which is this whole thing around mindset, something that now Josh is for those who don’t get it, he’s very scientific. So for him, he doesn’t really believe in the whole energy attraction thing, and law of attraction or different things. So he had to find a way to understand what a lot of successful people were saying, when I talk about these concepts. And one of the things that both Josh and you have been working on is now I think about, I noticed that now that they have both becoming the front and the face of the company. So used to be doing a front Josh was hitting in a background as the IT guy, but in the last year, it’s if the to them both showing up on podcast together on interviews. They’re both leading in different ways, and really sharing that this is a combined vision and a combined purpose. And that’s alignment. So I think that’s something that we’ve been talking about. And like, Jill, I think the show Josh said, you know, you have to step up into that, and believe that and show that to show that that we’ve got the message. And so the key takeaway from all of this is, it’s not about just building a business for the sake of building a business and all these strategies and affiliate stuff, which is off cool, more important behind or that is, who are you becoming? And who are you and what do you want to become and how can you create the life and the business that supports and shows that Cindy: yes, basically be an example of what you want to be a what you want to see in the world. Anf: Awesome. Well, thank you for listening. And we’ll see you on our next episode. Join us in our next episode, where we talk about 10 marketing tasks, you can outsource to a virtual assistant so that you can save yourself 10 to 20 hours a week to focus on the things that matter in your business. Cindy Pham & Anf: and remember to live passionately, purposefully and competently to next time.

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